For many coffee drinkers, the morning cup is as much a ritual as it is a source of energy, focus, and connection. Research suggests that moderate coffee consumption is linked with potential health benefits, such as lower all-cause mortality and reduced risk of cardiovascular disease, when adults drink coffee earlier in the day. One study of more than 40,000 adults found that those who drank coffee before noon were 16% less likely to die from any cause and 31% less likely to die from cardiovascular disease compared with non-coffee drinkers over nearly a decade.

Yet, according to Ashley Loyd, CEO and co-founder of Tamer Essentials, for a meaningful portion of coffee lovers, sensitivity to acidity can stand between them and the enjoyment of their favorite beverage. That is where Tamer Essentials, a family-led company based in the United States, has carved its niche. “We were founded on the belief that lifelong coffee lovers should never have to give up their daily ritual because of discomfort,” Ashley says. “Our goal has always been to create products that help people enjoy coffee and other foods without the irritation that acidity can bring.”